Aiyana Beauty

Aiyana Beauty is a brand identity project focused on self-care and wellness, designed to reflect a clean, modern, and approachable aesthetic. The name “Aiyana,” which signifies eternal bloom and grace, informed the visual tone of the brand—natural, inviting, and softly sophisticated. The logo design features smooth curves and balanced letterforms that echo the calm and clarity of the self-care experience. A warm, neutral colour palette creates a serene visual environment, reinforcing feelings of comfort and indulgence. Aiyana Beauty demonstrates how visual branding can express both elegance and accessibility, turning everyday routines into meaningful rituals.