Mino Bimaadiziwin

Mino Bimaadiziwin is a conceptual branding project created to represent a cultural initiative dedicated to the empowerment and preservation of Indigenous identity. The brand name, meaning "the good life" in Anishinaabemowin, speaks to the project's mission: to foster connection, pride, and awareness through visual storytelling and design. The brand identity incorporates traditional Salish art styles, using flowing forms and symbolic imagery that honour Indigenous visual languages. The logo features symmetrical linework and abstract shapes reminiscent of natural elements, reflecting themes of unity, harmony, and ancestry. A carefully curated colour palette using a bold red evokes the land, spirit, and strength of the people, while the chosen typeface, Polymath, balances clean modernism. Detailed brand specifications were developed, including clear space guidelines, minimum sizing for legibility, monochrome versions, and appropriate colour applications. The resulting visual identity system ensures the brand remains consistent, respectful, and impactful across various platforms. This project explores the intersection of heritage and contemporary branding, demonstrating how design can serve as a vehicle for cultural pride and storytelling.