TrueMew

TrueMew is a branding project, envisioning a mock business that provides premium, all-natural cat treats. The concept focuses on freeze-dried salmon treats made from 100% wild-caught salmon, appealing to pet owners who value quality and simplicity for their feline companions. The logo design for TrueMew incorporates playful, cat-inspired elements—a stylized nose and whiskers—creating a warm and inviting identity that resonates with the target audience. The packaging design features vibrant pink tones and soft patterns, complemented by clear, concise product information to ensure both aesthetic appeal and functionality. This project demonstrates a thoughtful approach to branding and packaging design, combining creativity with an understanding of consumer needs. TrueMew showcases the power of design to create a compelling and cohesive brand identity that captures the essence of joy and care for our furry friends.